omnipayments logo white

The Rise of Embedded Finance: How FinTech is Integrating into Everyday Applications

The process of weaving core finance capabilities directly into platforms and applications for industries other than finance is reshaping the Consumer and business-world experience.

Share This Post

The process of weaving core finance capabilities directly into platforms and applications for industries other than finance is reshaping the Consumer and business-world experience. They greatly improve the user experience and create new opportunities for the generation of business revenue. The global number of users of digital payment services is expected to rise beyond 3.5 billion by 2024, and awareness of fintech as a regular part of consumers’ lives is evidenced by two-thirds of them using two or more fintech services. In this article, you will learn about embedded finance, B2B applications, future opportunities and risks, and the issues associated with these solutions.

The Power of Embedded Finance

Embedded finance empowers users by integrating financial products into digital interfaces such as customer loyalty apps, digital wallets, and accounting software. This seamless embedding allows users to perform financial transactions without leaving the application they are using, creating a more fluid and intuitive experience. For instance, digital wallets integrated into e-commerce platforms enable users to pay instantly without entering card details repeatedly, enhancing convenience and security. Similarly, accounting software with embedded financial services simplifies invoicing and flexible software for payment processing, saving time and reducing errors.

B2B Use Cases

The growth of embedded finance is particularly notable in the B2B sector. Businesses leverage embedded finance to facilitate faster receivables and streamline transactions. For example, companies use embedded affordable payment solutions to allow clients to pay invoices directly through their enterprise resource planning (ERP) systems, accelerating cash flow and improving financial management. This integration not only enhances operational efficiency but also provides businesses with a cost-effective payment software solution. Additionally, embedded finance enables budget-friendly payment software options for small and medium-sized enterprises (SMEs), making advanced financial services accessible to a broader audience.

Market Trends and Potential

Market research highlights the immense potential of embedded finance. According to Allied Market Research, the global banking-as-a-service (BaaS) market was valued at $4 billion in 2022 and is projected to reach $22.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 19.3% from 2023 to 2032. This growth underscores the opportunity for financial institutions to expand into new markets by offering flexible and adaptive payment software solutions. As financial services become more integrated into various digital platforms, the demand for configurable payment systems and dynamic payment software continues to rise, driving innovation and competition in the market.

Challenges and Solutions

While there is an opportunity to utilize embedded finance, the process has its drawbacks, especially during the onboarding and synchronization of the tool. The integration’s success depends on the actors’ proper coordination and cooperation among them. It has been deduced that companies need to tackle synchronization concerns to ensure users’ positive experience and trust in the organizations. This includes settling for proper and safe ways of processing payments and secure transaction systems for handling the issues of embedded finance. Safe and protected payment processing that is accompanied by encrypted systems also makes the transactions safe, hence creating trust among the users. 


Embedded finance is the phenomenon of placing financial products and services in various applications so that they can bring several advantages, such as better user experience, additional sources of income, and improved processes. However, it also brings certain problems that need sound solving, such as the safety of payment services and anti-fraud payment solutions. With the ever-evolving market, the importance of embedded finance in the change of the overall financial sector can be clearly seen. Organizations like OmniPayments, embrace security and adopt digital payment software when competing in the volatile market. The acceptance of this innovation will create a future where financial services are conveniently improved and safer.

More To Explore

Do You Want To read the full use case?

drop us a line and keep in touch

men paying with card in a store